Ideas & Updates


Ideas & Updates

We’ve been shaping the way organizations communicate for over 12 years. Enjoy a few insights and general updates from our team.

Staff Update Office Shenanigans admin

Congratulations on 15 years!

Mac founded Digital Deployment in his college dorm room back in 2004. He has led the company in supporting over 500 clients while never letting a team member’s professional and personal growth fall to the wayside.

To thank him, we threw him a surprise work-versary party. Unfortunately, we don’t have a photo of him walking into the room – he was surprised! – but here are a few of the celebration:

Client Update Lindsay Hardy

City of Redlands

Website display on desktop, tablet, and mobile to showcase different breakpoints

Located just northeast of Los Angeles, the City of Redlands’ charming downtown, inviting atmosphere, rich history, and easy access to a wide range of outdoor activities make it a natural destination for residents, businesses, and visitors alike.

Committed to making the city a great place to work, live, and play, Redlands came to Digital Deployment looking for a modern, mobile-first website that would streamline the path to essential services while strengthening the brand and identity of the city. 

Client Update Lindsay Hardy

Old Sacramento Waterfront

Located in the heart of Sacramento’s historic district, the Old Sacramento Waterfront (The Waterfront) is the perfect spot to grab a bite, plan a shopping trip, experience gold rush history, or simply enjoy a waterfront cocktail with friends. 

Already a staple for tourists, The Waterfront came to Digital Deployment looking for an impactful, new website that could re-introduce The Waterfront to local residents and invite them to explore the expanding shopping, dining, and growing event opportunities there. 

Article Cameron Eagans Mac Clemmens

Digital Deployment announces new hosting partnership with Pantheon
Customers’ sites to be hosted on world’s leading Drupal hosting platform alongside the ACLU, Clorox, Tesla, Patagonia, and all eight Ivy League Schools

three men standing in an open office space, smiling at the camera

SAN FRANCISCO — Digital Deployment, a full-service website development firm based in Sacramento, California, has announced a new strategic partnership with Pantheon, the world’s leading Drupal website hosting service.

Pantheon currently hosts over 285,000 websites including flagship sites such as, the American Civil Liberties Union, Patagonia, Coach, United Nations, Quicken Loans, IBM and many more. Pantheon is a distributed, “containerized” Drupal-specific hosting service that runs across the Google Cloud Platform for speed and reliability.

Client Update Lindsay Hardy

Sacramento County Employees’ Retirement System redesigns website to better serve Sacramento’s public servants

Founded in 1941, the Sacramento County Employees’ Retirement System (SCERS) is a defined benefit retirement system dedicated to ensuring Sacramento’s public servants have access to financial security and an opportunity to achieve their retirement goals.

We’ve worked with pension systems across the country, but it isn’t often that you have the opportunity to build something that impacts so many members of your own community. When we learned we’d be working with their team on this project, we were beyond excited.

Client Update Lindsay Hardy

Enhancing the user experience for the City of Carmel

The city of Carmel-by-the-Sea is one of the nation’s most desirable places to visit, work, and live. The unparalleled natural beauty, preservation of downtown character, clean ocean air, beautiful beach, and charming neighborhoods contribute to the quality of life enjoyed by residents and visitors alike. When we found out we’d been chosen to help shape their new website we were thrilled, to say the least.

Client Update Lindsay Hardy Heather King

SEIU 1021 thinks big and acts bold with their newly launched website

SEIU 1021 is a diverse, effective, member-driven union that represents nearly 60,000 workers and their families in healthcare, local government, schools and universities, nonprofits, and special districts throughout Northern California.

SEIU 1021’s leadership, vision, community, and record of winning contract and political campaigns empower their organization to achieve respect, fairness, equity and justice for the working people it represents.

Staff Update Mac Clemmens Steph Bradley

Stepping up content services at Digital Deployment

Digital Deployment provides technology and services to deploy content management systems. Fourteen years ago we were so focused on the technology that the actual content was an afterthought. But this is no longer the case—we have been providing extensive content services (such as site migration, content curation, training, and post-launch site reviews) throughout the entire 5 Phase Process for quite a few years. And now for some exciting news:

To serve you better, we are restructuring our team to prioritize the thing you do most: manage your site content. To this end, Steph Bradley has been promoted to lead our growing content services team as our Director of Content Services. She will be overseeing and working closely with the rest of the content team: Karla, Tim, Ginny … and Pan.

Staff Update Sloane Dell'Orto

Growth brings more space, and fresh faces

With both the Digital Deployment and Streamline teams growing, it finally became time to secure a bit more space for both sides of the company. Streamline has moved operations to a new space upstairs, creating room downstairs for the two new Digital Deployment team members starting later this month (more on that in our next newsletter!)

In May, Maria Lara joined the team as Streamline’s new Community Manager, coming from UCSF where she managed their research program’s marketing and outreach. She will be helping support and train our clients, and working with Sloane on marketing efforts, conference planning, and more.

Webinar Mac Clemmens admin

GDPR: What do the new privacy regulations mean for your site?
A 30-minute webinar for US-based organizations

The General Data Protection Regulation (GDPR) went into effect in May 2018. GDPR is a set of regulations that gives citizens of the European Union more control over their personal data privacy and standardizes business regulations. 

All organizations operating within the EU are subject to the GDPR, as well as any non-EU organizations that offer goods or services in the EU. Many American companies that have limited interaction with customers or business in the EU are struggling to learn what updates—if any—need to be made to their websites to be GDPR-compliant. 

This 30-minute webinar was tailored to anyone who manages a website and/or is responsible for compliance with applicable laws. Though we can’t give legal advice, we walked through the most common things our customers can do to comply with the GDPR, including how to install a GDPR-compliant cookie notification.

Watch the webinar recording

Download the presentation slides

Client Update Lindsay Hardy admin

California Student Aid Commission (CSAC) launches new website
Helping California families achieve their dreams of higher education

The California Student Aid Commission (CSAC) is an inspired organization dedicated to changing lives by making higher education financially accessible to all Californians.

Established in 1955, CSAC accomplishes this by providing access to financial aid programs, guidance, and support services to a diverse range of students, families, schools, counselors, and financial aid administrators across the state.

Client Update Lindsay Hardy

Furthering Chiropractic Care in California
California Chiropractic Association enhances their identity and member experience with their new website

Established in 1928, the California Chiropractic Association (CalChiro) is a nonprofit organization comprised of chiropractic doctors and allied industries dedicated to furthering chiropractic care in California.

Specifically, CalChiro helps chiropractors by providing a place to find community, training, certification, advocacy, valuable industry resources and the overall support needed to run successful practices and offer their patients outstanding care.

Client Update Lindsay Hardy

Expanding the reach and impact of the nation’s largest disability rights group
Disability Rights California launches new accessible, responsive website

Disability Rights California (DRC) is the largest disability rights group in the nation. Established in 1978 to protect and advocate for Californians with disabilities, DRC directly assisted nearly 25,000 people last year alone, and in that time hundreds of thousands more lives were touched through their litigation, policy work, training, and publications.

Client Update Lindsay Hardy

Our Promise: Helping California State Employees Make a Difference
New website streamlines user experience for one of California's largest philanthropic giving campaigns

Nearing its 60th year, Our Promise: California State Employees Giving at Work is one of the largest philanthropic giving campaigns in the state of California. Designed to help California’s state employees demonstrate their commitment and dedication to their communities, Our Promise brings people together to tackle big problems right here at home.

Webinar Lindsay Hardy

Webinar: Creating Custom Reports and Dashboards in Google Analytics

Last summer we hosted an introductory webinar to walk through the basics of Google Analytics and show you a few of the things we look at when we evaluate a website. Since then we’ve gotten a lot of feedback from clients interested in learning more about Google Analytics tools and advanced features, so this time around we focused on how you can create custom reports and dashboards for your organization.

Watch the webinar recording

Download the presentation slides

If you’re just catching up, you’re welcome to watch a recording of our earlier webinar, Intro to Google Analytics to learn the basics.

Article Community Mac Clemmens

Sacramento Metro Chamber of Commerce Names Digital Deployment “Small Business of the Year”

The Sacramento Metro Chamber of Commerce recently named Digital Deployment the “Small Business of the Year” at their 123rd Annual Dinner & Business Awards.

Two Digital Deployment customers also received awards. Winnie Comstock-Carlson of Comstock’s Magazine was awarded “Sacramentan of the Year”, and Shannon Deary-Bell of Nor-Cal Beverage Company (website redesign in progress) was named “Businesswoman of the Year”.

Article Mac Clemmens

An update on Net Neutrality

Many of you have asked for our take on the Restoring Internet Freedom notice of proposed rulemaking from the FCC. After reviewing it, we are concerned that the proposed regulation does not sufficiently protect you and your users from internet service providers systematically interfering with internet access, by either blocking or prioritizing certain content or charging for access to particular sites.

Client Update Lindsay Hardy

California Restaurant Association

It has been a busy year, packed with exciting projects and too many new site launches to count. That said, the opportunity to work with California Restaurant Association (CRA) on their new website truly stood out. 

Client Update Lindsay Hardy

Changing lives & preventing victims
Chief Probation Officers in California (CPOC) strengthens California communities with its new website

We are fortunate to have the opportunity to work with so many amazing organizations and associations across the country. This summer, we had the opportunity to work with Chief Probation Officers in California (CPOC) on a complete rebrand and redesign for their organization’s website. Up against a tight timeline, CPOC was in need of a content management system that could empower their team, a brand that could solidify their identity, and a platform that could further their cause–all in time for their annual conference.

Client Update Lindsay Hardy

Ventura County Employees’ Retirement Association’s (VCERA) new website makes retirement a breeze

Recently we had the opportunity to work with Ventura County Employees’ Retirement Association (VCERA) on a brand new website. Up until this process, their content was hidden deep within Ventura County’s extensive web presence.

VCERA was ready to break out and establish an online identity of their own so they could begin delivering the exceptional customer service online that their more than 15,000 active and retired members were experiencing in person.

Pro Tip Mac Clemmens

How to choose a website design firm
The 22 questions you need to ask before making a decision

Website development projects can be fraught with risk. Organizations often wonder:

  • How can we be sure we’re choosing the right technology for our needs?
  • Have we thought of everything so we don’t miss deadlines or pay for change orders?
  • How can we avoid getting stuck with a vendor that we can’t trust to deliver?
  • How can we make an apples-to-apples comparison of all these bids?
  • How can we ensure our new website is one we can be proud of?

This document aims to help you ask the right questions and mitigate risks when evaluating a website vendor. While there are many items to compare, the 22 questions listed here are those most likely to affect your overall project process and outcome while also ensuring that your website project launches on time and within your budget.

Serving those who serve New York City
New York City Employees Retirement System (NYCERS) Launches their new website

Recently, we had the incredible opportunity to work with the New York City Employees Retirement System (NYCERS) on their new website. Serving more than 350,000 active members and retirees in New York City, NYCERS is the largest municipal public employee retirement system in the United States. Opportunities like these are especially exciting for our team because they represent a chance to make so many people’s lives easier.

Staff Update

SSL and Drupal 8 coming in 2017

It’s the start of a new year and we want to give you an update on two major efforts we have underway to keep your website’s technology performing well in 2017: SSL and a free upgrade to Drupal 8.

Pro Tip Lindsay Hardy

Say goodbye to clip art. Say hello to Unsplash.

Back in the day of Microsoft publisher, clip art was all the rage. Fortunately, those days have passed and we have some much better tools to help get our ideas across. 

Today, we’d like to introduce you to Unsplash is a gorgeous collection of royalty-free photography that uses a creative commons zero license to provide great, free images for websites like yours. “Blogs, art, book covers, tshirts, and more — paid or unpaid — they’re all allowed under the license.”

Pro Tip Lindsay Hardy admin

How to get your website to the top of Google
Best practices for developing search-optimized, user-centric content

We often get the question, “How do I get my website to the top of Google?”, and while our specific suggestions vary by client, the process itself is very consistent. 

With that in mind, here’s a quick guide to setting targets and boosting your site’s organic search results.

Clarify your audience

Get clear on who you want to reach, and why, and with what content

Article Mac Clemmens

Radio interview on Net Neutrality and telecommunications infrastructure

In May Mac Clemmens joined Steve McMahon, a broadband expert and longtime board member of the Davis Community Network, to talk about two internet subjects in the news – net neutrality, the rules of which the Federal Communications Commission recently began to repeal, and the status of the civic effort to build a municipal fiber-optic network in Davis. The conversation was held at KDRT (95.7) in Davis, and the recording is available online.

Staff Update Conferences Mac Clemmens

Getting inspired at the American Marketing Association Conference for Higher Education

This week we had the opportunity to attend the AMA conference for higher education in Orlando, Florida. As the premier conference for higher education marketing in the country, it was the perfect chance to meet with our clients and partners who are distributed across the country, as well as make new contacts and tune into emerging industry trends.

Client Update

Sacramento City Unified School District

We created a comprehensive website and intranet solution for Sacramento City Unified School District and all 75 of its schools.

More than 50 different users make changes to the sites every week, and tens of thousands of posts, forms, images, and staff profiles are managed in a single platform.

We also designed the website’s predecessor in 2010, and were re-engaged in 2016 to refresh the designs and make them mobile-responsive.

Our team led focus groups with principals, staff, and students to help understand their needs and used data to bring the most utilized content to the forefront.

Client Update

Yolo Kids

The Yolo County Children’s Alliance (YCCA) is an amazing organization dedicated to improving the lives of children, youth, and families in our communities. They do this by providing a variety of programs that lead, coordinate, connect, support, educate and advocate to help parents reach their goals.

With a newly launched website, they truly have a platform to take their efforts to the level.

Client Update admin

Monterey Regional Airport

The Monterey airport is the gateway to one of the most sought-after vacation destinations in California. Focused on convenience and customer service, the Monterey airport serves a wide variety of travelers including tourists, military personnel, business people, private aviators and members of the community.

With their gorgeous new website, the Monterey airport makes existing travelers lives easier, entices new travelers to choose to use their services, draws in new airlines/routes and enhances the overall bond with the community.

What we love about Monterey Airport’s redesign

The new website perfectly reflects their commitment to customer service - From parking lot to terminal, we worked together to ease every bit of the experience for the traveler.

From day one, Monterey was committed to pushing the envelope with design - Ambient video, social media integration, flight status integration, and modern slide out navigation provide the visitor with a modern, cutting-edge experience that fits seamlessly with their new brand.

Striking imagery - The Monterey airport team immediately recognized the power imagery has to affect a visitor’s experience and perception of their brand. With this in mind, the airport engaged the community and found a wealth of photography and video footage that adds to the user experience at every level.

Client Update


WEAVE redesigned their website to be friendlier to users on mobile devices as well as users with disabilities, driving donations and general engagement.

They received over 15,000 unique visitors (76% new), held top rank in Google for over 500 strategic keywords, which drive over 75% of the site’s traffic. #1 for “abuse help sacramento” and “domestic violence sacramento.”

Blind user commented, “I can finally use the site” thanks to the rigorous standards-compliance that makes the site accessible by following Section 508 guidelines.

Client Update

St. Hope

A redesign helped unify and clarify St. Hope’s brand, bringing six disparate websites into one, including schools, programs, and community services.

Using microsites, St. Hope could build simplified landing pages for select user groups that needed specific information and follow a “post-once, display many ways” strategy.

Site administrators can now manage a unified calendar, directory, as well as their email newsletters and social media presence in one platform.

Client Update admin

Ocean Institute

A redesign helped kids and parents get excited about visiting the Ocean Institute — while providing event planners information on facility rental, and donors a compelling reason to support their mission.

Client Update

Institute for Local Government

The Institute for Local Government needed to organize over 7,000 frequently accessed case studies, best practices, and policy papers.

Using a taxonomy structure, the institute is now able to publish content both by type, topic, and interest area and help users find related content. We also installed Apache Solr to help them enhance search to look inside PDFs, correct spelling mistakes, and more.

Client Update

Western State Colorado University

Western State Colorado University did not have the timeline to redesign their campus website but wanted to boost admissions through a digital campaign.

Using market research, strategy, and creative from a higher ed consultant they had worked with, we created a flexible admissions landing page that Western can maintain internally and change elements to maximize different digital campaigns.

Client Update

Osher Collaborative for Integrative Medicine

The Osher Collaborative for Integrative Medicine, based at the University of California, San Francisco, comprises an international group of six academic Centers including UCSF, Harvard, Karolinska, Northwestern, Vanderbuilt, and University of Miami funded by The Bernard Osher Foundation to study, teach, and practice integrative medicine.

Staff Update Office Shenanigans Steph Bradley admin

DD Team Connectedness
Work hard, play hard!

One of the things that makes Digital Deployment one of Sacramento’s Best Places to Work is our focus on culture and team connectedness. We support this with weekly teamwide check-ins, bi-weekly team lunches, and monthly connectedness activities. Each month a different team member is responsible for planning a non-work related activity where we can hang out and be merry.

Client Update

City of Rocklin

We created a new website for the City of Rocklin, one of the fastest growing cities in California, that communicated the emerging brand and lifestyle of the city while providing citizens with self-service functions such as rental forms, reservations, and contact information.

Numerous departments can maintain their own section of the website using advanced workflow and email approvals.


How to make good technology decisions for your organization

If you don’t have the budget to hire a consulting firm to help determine priorities when making decisions about technology adoption, or you’d just like to understand the process better so that you can choose a good partner/vendor, this free webinar is for you.

The folks from Digital Deployment and Streamline lay out a discovery process that includes identifying “audiences” (or stakeholders), getting to the “why” of what you’re hoping to accomplish, and methods to clearly identify what is required for a successful adoption of any new system you’re considering.

Client Update

Sacramento SPCA

The Sacramento SPCA is an open admission animal shelter, which means they accept animals that are surrendered to us regardless of health, age, breed or behavior. Open admission shelters play an essential role in providing care to the thousands of animals that would otherwise have no safe refuge.

Staff Update Community Mac Clemmens

A meaningful recognition for our company

Last month, I was extremely honored that Digital Deployment was selected as a Small Business Development Center success story and recognized by two members of Congress: Rep. Doris Matsui and Rep. Ami Bera.

This was all made possible thanks to you—our clients, who have been with us the entire way. You’ve allowed us to thrive in our hometown, remain rooted in our values, and yet reach across the country and rise to the challenge of building great sites for outstanding organizations. Thank you!