Exploration Exercises
To be completed before the Discovery meeting

The intention of this “homework” is to help the webteam prepare for the Discovery meeting. It’s a great way to get into the space of thinking about your site from the perspective of your audiences, which will assist in the site architecture and design conversations. It also helps the entire team get aligned, working together toward a common goal.

It should take 30 minutes or less to complete, including watching the 18 minute TED talk titled, “Start with the Why.” Click on the image to watch the video, then complete the questions below. 

Exploration Exercises

About You
Understanding Your Organization's Purpose: The Core of Who You Are
Understanding a Visitor's Purpose: Creating User Stories

Visualize an imaginary user in each of your audiences. Who are they? What do they do for a living? What do they care about? Why are they a part of your audience and what are they trying to accomplish?

User Stories help us to walk through the experience a user may have while using your new website. Feel free to be as detailed as you wish, make as many as necessary to accurately and completely describe your audiences. You can invite other members of your organization to do so as well.

Example User Story

As a seasoned journalist

I want to access relevant up-to-date coverage quickly

so that I can stay ahead of the game.

User Story 1
User Story 2
User Story 3
User Story 4
User Story 5
User Story 6