County Welfare Directors Association of California
A redesign and rebrand helped the County Welfare Directors Association of California promote a human services system that encourages self-sufficiency of families and communities and protects vulnerable children and adults from abuse and neglect. The new site represents the collective voice of human service directors from each of California’s 58 counties.
We conducted an in-depth discovery as part of our 5-phase web development process. Internal and external stakeholders were surveyed to clarify the intentions of CWDA and its relationship with its members, staff and the general public.
A more compelling, results-oriented design was created for the website, supported by the content management system. Staff can now offer members easy access to resources such as webinars, training materials, desk aids, and fact sheets.