The UC Davis Graduate School of Management (UCD GSM) needed a website development firm to strengthen its web presence, to improve its capacity to easily edit content, and to improve its ability to communicate with students (prospective and current), faculty, staff, donors, alumni, and community members.
As a result of the redesign, UCD GSM’s return on investment included:
Saving staff time in everyday website maintenance tasks
Simplifying the process for content creation, submission, and approval to allow distributed administration from a broader set of content contributors
Boosting the School’s online profile to drive interest and admissions of highly-qualified MBA candidates
Improving site ranking in search engines for relevant keywords
Understanding site visitors, popular content, and demographics through comprehensive reporting
Gaining overall relevance and credibility in the online realm that reflects the professionalism of the UCD GSM brand.
Website responsive design, information architecture, content management system deployment, third party integration, discovery with stakeholder groups, on-site training.