Last month, I was extremely honored that Digital Deployment was selected as a Small Business Development Center success story and recognized by two members of Congress: Rep. Doris Matsui and Rep. Ami Bera.
This was all made possible thanks to you—our clients, who have been with us the entire way. You’ve allowed us to thrive in our hometown, remain rooted in our values, and yet reach across the country and rise to the challenge of building great sites for outstanding organizations. Thank you!
Some of our clients are thought leaders, and when searching for topics they cover, you can often find them on the first page of search engine results. This allows those clients to define what the public understands about a particular topic.
Most of us aren’t graphic designers or art directors, but in order to create engaging content for our readers, we often find ourselves taking on these roles in one form or another. The trouble is that unless you do this type of work daily, it can be really hard to keep up with changing specs, updated best practices and even just knowing which colors or fonts to pair in your infographic.
Launched in May of 2011, The Campaign for the Future of Higher Education (CFHE) fights to guarantee that affordable quality higher education is accessible to all sectors of our society in the coming decades. Recently, we got the opportunity to team up with build a responsive website that would help them achieve this important mission. We love the result.
What CFHE is doing right with their new design:
The dynamic, full-page carousel immediately draws users to engage in key issues.
The vibrant, selection of accent colors guides visitors down the page and invites them to stay informed about upcoming news and events.
The voices of higher ed helps those interested connect with the campaign by introducing visitors to the people behind the initiative.
The simplified information architecture helps readers find important content with ease.
The new responsive design ensures that the site is accessible and looks amazing on any device.
We are grateful to work with such amazing clients who are furthering these important causes. If you know of an organization that could benefit from similar help, Let us know.
Just as buildings need to have wheelchair ramps, modern websites must comply with various accessibility and web standards. The U.S. Access Board has just published a final ruling that takes effect January 18, 2018, and has revised Section 508 (the part of federal law that defines web accessibility standards) to include WCAG 2.0 (a modern, independent standard for websites.)
Stock photos have developed a reputation of looking contrived and cheesy, and/or being terribly expensive. Fortunately, if you’re looking to snazz up some your content with photography but don’t have a budget for professional photos, you’re in luck. We have three sites that we recommend you check out: unsplash.com, pixabay.com, and pexels.com.
This week we had the opportunity to attend the AMA conference for higher education in Orlando, Florida. As the premier conference for higher education marketing in the country, it was the perfect chance to meet with our clients and partners who are distributed across the country, as well as make new contacts and tune into emerging industry trends.
While there, we were very excited to showcase the prototype of our new campaign landing page platform and have conversations that help us understand how others in higher ed could benefit from what we have to offer.
We look forward to sharing more about this new offering, and the other trends we learned about, in upcoming blogs and newsletters. :)
One of the things that makes Digital Deployment one of Sacramento’s Best Places to Work is our focus on culture and team connectedness. We support this with weekly teamwide check-ins, bi-weekly team lunches, and monthly connectedness activities. Each month a different team member is responsible for planning a non-work related activity where we can hang out and be merry. We’ve tackled the Escape Room (we escaped!), gone kayaking, and more.
Last month we strapped on some smelly rented ice skates and did a few laps around Downtown Sacramento’s Ice Rink, then went next door for some great food. While some of us were more coordinated that others, we all had a fantastic time!
Second only to creating great content is finding a way to make sure it reaches your audience. So today, for our “Low hanging fruit” article, we’re focusing on a very cool tool – Bundle and Blast.
So, what makes Bundle and Blast so cool?
Bundle and Blast is one of the most powerful time saving tools of your site. It gives you the ability to “bundle” existing content from your website and “blast” it to a group of email recipients with a few clicks via an integration with your own MailChimp account. (We used Bundle & Blast to send you this message!)
Keep your audience informed - Most visitors don’t visit your site every day, and they sure don’t know when you’ve crafted that article, announcement, or event notification that they need to know about. Bundle and Blast is your opportunity to quickly and easily share the good word.
We’ve always loved the Education Writers Association’s website, but today we love it just that much more…because we’ve taken it responsive. Now readers can enjoy their gorgeous, tiled design from whatever device is at their fingertips. And while we were at it, we added some updated social sharing capability and promotion tools for their featured content. With the twitter following they have (over 26K!), we can’t wait to see how readers take to their new mobile-friendly platform.
Ready to invest in taking your site responsive? Let us know.
The Hospital Quality Institute, a long time client, just completed a “rethink” to update their website to better reflect the importance and effectiveness of what they do. Our discovery process culminated in a stunning design, improved information architecture and strategy that quickly leads visitors to the content they’re looking for. Colorful iconography helps visitors filter homepage content by type, which allows them to achieve a curated experience on any device.
We’re excited to see how the updates in both strategy and design will affect their mission.
Rocklin is a preferred location to live, work, visit, and grow business because of its convenient location, high quality of life, excellent schools, abundant recreational opportunities, and the highest commitment to public safety.
Last month we helped the United Way Capital Region kick off their new Square One project with a freshly redesigned website and we are super inspired. From their bold color palette and fun imagery to their engaging messaging, they do an incredible job of bringing the community together for all the right reasons.
Back in the day of Microsoft publisher, clip art was all the rage. Fortunately, those days have passed and we have some much better tools to help get our ideas across.
Today, we’d like to introduce you to Unsplash.com. Unsplash is a gorgeous collection of royalty-free photography that uses a creative commons zero license to provide great, free images for websites like yours. “Blogs, art, book covers, tshirts, and more — paid or unpaid — they’re all allowed under the license.”
Last month we launched the new Sacramento SPCA website, and we seriously can’t stop looking at it. The local SPCA does amazing work for both our furry friends and our community, and with this new website they are truly able to shine a light on it.
Digital Deployment is happy to announce a new, more robust search offering that provides features beyond the standard search on our sites. DD Solr Search can search inside of file attachments like PDFs, Word and Excel documents. Search results can be customized to make the content you deem most important float to the surface. It also features “Did you mean?” functionality to help with spelling mistakes, autocomplete, and advanced sorting capabilities which allow us to take into account content age, archival status, body text inside links, body text inside heading tags, and other factors when returning search results.
Streamline™, Digital Deployment’s special business unit dedicated to serving local government by providing them with low-cost, easy-to-use tools to be compliant, has released a free tool to help California local government comply with SB 272.
Digital Deployment CEO Mac Clemmens and 3Fold Communication’s Gordon Fowler appeared on Studio Sacramento with host Scott Syphax to discuss how the Millennial generation approaches the rules of career and success as entrepreneurs.
Since we last updated your site, the FCC voted to uphold “Net Neutrality” by reclassifying the internet as a utility. This creates a statutory backing for the time-honored principle of ensuring that all internet traffic is treated equally—ensuring that no “sponsored” sites or internet-service-provider-endorsed sites would load faster while other sites would load more slowly. This means that Comcast, Verizon, and AT&T will not get to build new “premium lanes” on the internet and then charge site operators to use them. In our view, this is good news for you.
You may have heard about the “internet slowdown” that is happening tomorrow. While the term “slowdown” isn’t accurate because the internet will be running at full speed, many prominent sites like Netflix, Vimeo, Etsy, and more will be displaying a symbolic “loading” symbol to protest recent actions by the FCC to eliminate network neutrality.
One of my favorite things about working for Digital Deployment is being able to assist all of our clients as Customer Support Manager. Answering questions and guiding people in the right direction is very rewarding.
We are now even more connected to what’s happening within our community of clients! We’ve built a mission control-style status dashboard with a little computer called a Raspberry Pi, and we’re planning to expand to several big monitors mounted on a wall in our office.
We’re now able to track many things happening on your site, right as they are happening; things like page views, number of posts edited, searches performed, webforms submitted, and more. This data helps us understand how to better serve you and your community.
Sacramento, CA. — Digital Deployment, Inc. has hired Rocky Martin as Business Development Manager. Rocky is responsible for creating new business relationships for the Sacramento-based website development company, recently nominated for a “Best Places to Work” award by the Sacramento Business Journal. Rocky is an accomplished relationship builder with a strong commitment to helping clients succeed, most recently serving as a sales representative for Paychex, Inc. During his five years with the company Rocky successfully developed hundreds of new relationships with clients in a variety of industries, regularly exceeding sales revenue goals.
When Digital Deployment came together and clarified its mission two years ago, it prioritized “Happy Shiny People” as our main focus. We recognize that health and well-being is essential for any other kind of productivity. To us, Happy, Shiny People are like food, water, and shelter in Maslow’s hierarchy of needs: without them, little else matters. When present, people and companies naturally ascend to self-actualization and high performance.
The Sacramento Business Journal named Digital Deployment the Best Place to Work in Sacramento, for companies under 25 employees. Digital Deployment staff joined other prominent businesses at the DoubleTree hotel to be recognized. Over 400 people attended the event.
“It’s an honor to be recognized alongside all of these great companies,” said CEO Mac Clemmens. “We’ve worked hard on this.”
We’re all really excited to announce the engagement of a new client, the Education Writers Association. Located in Washington, DC, the Education Writers Association (EWA) is “dedicated to improving the quality and quantity of education coverage to create a better-informed society. As the national professional organization of members of the media who specialize in education, EWA has worked for more than 60 years to help journalists get the story right. Today, EWA has more than 2,500 members benefiting from its high-quality training, information, and customized support.”
Krista Noonan, Director of Communications for CalSTRS, delivers an address to the CalSTRS board regarding the new website for California’s 862,000 teachers. She reviews many of the site’s most important features and acknowledges Digital Deployment right at the end. Thanks, Krista!
ALLDATA LLC, the leader in OEM automotive repair information and solutions for professional service and collision repair shops, has launched an updated online presence, the focal point being the latest generation of its corporate website, www.alldata.com.
We are all so proud and excited to announce the launch of the St. Ignatius Parish School website!
This local Sacramento Roman Catholic Elementary School began working with us in January of this year. FUEL Creative Group played a huge role in the appearance of the site, designing the look and feel. We are so happy to present a fresh, new website!
After attending the TEDx Sacramento morning salon a couple weeks ago, it’s safe to say we’re hooked. We heard there was an evening salon coming up and we were all excited to attend.
The evening salon last night had a very inspiring theme – “From Struggle to Strength.” We had the opportunity to view three videos, listen to a fantastic band, and (the best part) watch LIVE TEDx talks!
Last Friday we held an all day retreat where each member took on a segment, and presented something that really matters to them about the culture here at Digital Deployment.
So much nicer than hearing me, Mac and Clint speak all day long! :)
What was present throughout was this clear understanding that everyone here is a leader, and that each one of us has the ability to take a stand for something that matters, to make things happen and affect the way we do business.
I recently have become increasingly addicted to healthy, green smoothies and have always been very curious about the exact health benefits I’m getting in each one. Well, I had an opportunity to do a little research on the benefits of certain ingredients I was using when we found out that a member of our team was diagnosed with cancer recently. Shortly after we heard the news, there was a request for smoothie recipes that would help fight cancer.
Two bills introduced in congress — the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) — attempt to stop the illegal copying of movies, music and other forms of digital intellectual property.
Fighting online piracy is important. The Senate and the House have good intentions by going after pirates, but these two pieces of legislation are simply the wrong way to do it.
Ever wanted to create your own doodle on the Google homepage? Three local companies — Digital Deployment, Fuel Creative Group and JM Design — teamed up to create two web-based kiosks enabling you to do just that. They’re located in the Smithsonian’s Cooper-Hewitt National Design Museum in New York City.