Content: Post Once, Display Many Ways
- The content management system will provide the Client with the ability to display the same content different ways (e.g. as a “Pod” or sidebar link, as a “Teaser” with a read more link, in brief format in a grid, in email blasts, on social media sites, and other formats deemed appropriate to enhance the site’s design.)
- Any post can also also be “posted” (or tagged) to appear in multiple places on the site without actually duplicating the content, allowing outdated information to be corrected only once without the need to change each instance of the outdated information on the site. This also helps the client to avoid search engine’s “duplicate content” penalty, potentially increasing search engine ranking.
- As an example, the following displays could be created automatically when the user creates a “publication” post called “Mental Health Law”:
| Full display | |
| Teaser display | |
| Pod display | |
| Brief / grid display | |
| Display when “bundled and blasted” via e-mail (simple mode) | |
| Display when shared on social media (e.g. on Facebook) |
