“Mac” (short for Michael Alan Clemmens) is the CEO of Digital Deployment. He is responsible for the growth of the company, recruiting and retaining top talent, and standing for Digital Deployment’s culture and values.
Mac’s passion is empowering institutions, associations, and non-profits to communicate online and better connect with their users while teaching them how to build measurable and sustainable business value.
Mac is also a co-founder of GrogTag, a service for homebrewers to design and create their own labels, coasters and more online. Since its inception, GrogTag has shipped over 1M products to over 25 countries worldwide.
Like Digital Deployment, Mac is committed to the local community. He currently serves as Vice Chair, Public Policy for the Sacramento Metro Chamber of Commerce and is a board member of Stanford Youth Solutions, the CSU Monterey Bay Foundation and the Comstock’s Editorial Board.
Mac is passionate about establishing internship partnership programs with several regional schools while introducing students to the many interdisciplinary aspects of website development though Hour of Code, NextEd, Linked Learning.
Mac was named 40 under 40 by the Sacramento Business Journal, was featured on the cover of Comstock’s Magazine as a change leader, and received the 2017 Young Alumnus award from UC Davis. In November 2014 and again in 2015, Mac was invited to the White House to advocate for Net Neutrality.
Mac is passionate about supporting the arts. To this end, he held two Sacramento screenings with George Takei to raise money for Allegiance, the first broadway musical to address the internment of Japanese citizens during WWII.
In 2009, Mac cofounded a San Francisco-based 501(c)(3) non-profit called Reason to Party which throws parties to raise money for local charity while engaging a new generation in philanthropy. To date, Reason to Party has expanded to other cities and raised over $500,000 for local causes, garnered media attention from Forbes, The Huffington Post, CBS, and many others. Most recently, Mac helped inaugurate Reason to Party’s launch in New York City at the NASDAQ in Times Square.
Mac holds an MBA from the Graduate School of Management at University of California, Davis and a BS, Computer Science from CSU Monterey Bay. Mac is a fellow of the American Leadership Forum (Class XIX) and a member of Vistage.
In his spare time, Mac sings, paints, travels, plays the piano, does CrossFit, and pursues his passion for photography and Italian cooking.
Last month, I was extremely honored that Digital Deployment was selected as a Small Business Development Center success story and recognized by two members of Congress: Rep. Doris Matsui and Rep. Ami Bera.
This was all made possible thanks to you—our clients, who have been with us the entire way. You’ve allowed us to thrive in our hometown, remain rooted in our values, and yet reach across the country and rise to the challenge of building great sites for outstanding organizations. Thank you!
Just as buildings need to have wheelchair ramps, modern websites must comply with various accessibility and web standards. The U.S. Access Board has just published a final ruling that takes effect January 18, 2018, and has revised Section 508 (the part of federal law that defines web accessibility standards) to include WCAG 2.0 (a modern, independent standard for websites.)
Please find the information from Mac Clemmens’ talk: the Art and Science of Search Engine Optimization.
85% of all users looking for information online start their investigation using a search engine. When your members, the media, and others are researching issues important to your organization, does your association come up in search results? Are you a thought leader? How are people finding your site, and why are they visiting?
Digital Deployment CEO Mac Clemmens and 3Fold Communication’s Gordon Fowler appeared on Studio Sacramento with host Scott Syphax to discuss how the Millennial generation approaches the rules of career and success as entrepreneurs.
Since we last updated your site, the FCC voted to uphold “Net Neutrality” by reclassifying the internet as a utility. This creates a statutory backing for the time-honored principle of ensuring that all internet traffic is treated equally—ensuring that no “sponsored” sites or internet-service-provider-endorsed sites would load faster while other sites would load more slowly. This means that Comcast, Verizon, and AT&T will not get to build new “premium lanes” on the internet and then charge site operators to use them. In our view, this is good news for you.
You may have heard about the “internet slowdown” that is happening tomorrow. While the term “slowdown” isn’t accurate because the internet will be running at full speed, many prominent sites like Netflix, Vimeo, Etsy, and more will be displaying a symbolic “loading” symbol to protest recent actions by the FCC to eliminate network neutrality.
When Digital Deployment came together and clarified its mission two years ago, it prioritized “Happy Shiny People” as our main focus. We recognize that health and well-being is essential for any other kind of productivity. To us, Happy, Shiny People are like food, water, and shelter in Maslow’s hierarchy of needs: without them, little else matters. When present, people and companies naturally ascend to self-actualization and high performance.
It is a proud moment for Digital Deployment. Last month, we were selected to overhaul all the digital properties for the Education Writers Association as part of a pilot program for the Gates Foundation. It is the first of five pilots, and it is going to be the foundation’s standards-bearer for quantifying and driving user engagement.
We had a seamless kickoff with EWA at Stanford University on Saturday, thanks to Carsen Anthonisen and Nick Harding. Journalists from the New York Times, Wall Street Journal, etc. passionately expressed their vision for their new site.
After attending the TEDx Sacramento morning salon a couple weeks ago, it’s safe to say we’re hooked. We heard there was an evening salon coming up and we were all excited to attend.
The evening salon last night had a very inspiring theme – “From Struggle to Strength.” We had the opportunity to view three videos, listen to a fantastic band, and (the best part) watch LIVE TEDx talks!
Two bills introduced in congress — the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) — attempt to stop the illegal copying of movies, music and other forms of digital intellectual property.
Fighting online piracy is important. The Senate and the House have good intentions by going after pirates, but these two pieces of legislation are simply the wrong way to do it.