For this project, eight “phase meetings” will be scheduled after
the project is approved and before development commences. We
recommend these eight phase meetings, some more formal than
others, to complete the process in the most effective way and
allow time for stakeholder input, design review, training, and
collaboration.
Needs Assessment – understanding you and your
target market
Brainstorming – finding options and messages
that work
Discovery – Finding your unique look and feel
Prototype – Putting it together and trying it
out
Refine – Making it better based on feedback
Launch – taking your site/media live
Revise – keeping it fresh and updated
Training – Ensuring long-term use and
functionality
Digital Deployment includes a complimentary post-launch review
meeting to monitor site traffic and user engagement after going
live.
